Sete di Jaipur's world

Find out how Sete di Jaipur started its activity in 1985 and achieved excellence in the creation and production of scarves and clothing.

Jaipur is the heart of our history: it all started in 1985, when we came into contact with the fascinating world of prints and artisans in Jaipur.

Pushing us to start the collection was the desire to work with textile artisans in Rajastan, West Bengal, Orissa, Cashmere and South India to develop high quality fashion, transversal to different cultures and traditions. We believe in the connection between high quality craftsmanship and the market, between artisans and stylistic trends, but we are convinced that it is possible to establish a connection even between tailors, designers, consumers: what we like to call slow fashion.

Thirst of Jaipur is not just a brand, but expresses above all a lifestyle.

There is a story behind the creation of each of our products: the story of a dialogue between different cultures, which unites people through art, craftsmanship, collaboration and understanding.

Jaipur is the heart of our history: it all started in 1985, when we came into contact with the fascinating world of prints and artisans in Jaipur.

Pushing us to start the collection was the desire to work with textile artisans in Rajastan, West Bengal, Orissa, Cashmere and South India to develop high quality fashion, transversal to different cultures and traditions. We believe in the connection between high quality craftsmanship and the market, between artisans and stylistic trends, but we are convinced that it is possible to establish a connection even between tailors, designers, consumers: what we like to call slow fashion.

Thirst of Jaipur is not just a brand, but expresses above all a lifestyle.

There is a story behind the creation of each of our products: the story of a dialogue between different cultures, which unites people through art, craftsmanship, collaboration and understanding.

We created a transparent and vertical production chain, which maintains fair labor standards; this allows us to personally confirm that all modern ethical rules are respected within our production unit in India.

Franco Bosco is the design manager, with more than three decades of work experience in India. He has extensive experience in creating and maintaining contacts between Indian manufacturing and Western markets, guaranteeing product quality and reliability in delivery, training workers and maintaining commercial standards of transparent communication.

We created a transparent and vertical production chain, which maintains fair labor standards; this allows us to personally confirm that all modern ethical rules are respected within our production unit in India.

Franco Bosco is the design manager, with more than three decades of work experience in India. He has extensive experience in creating and maintaining contacts between Indian manufacturing and Western markets, guaranteeing product quality and reliability in delivery, training workers and maintaining commercial standards of transparent communication.